No Good Woman Swears: Notes on Excessive Society, Social Graces, and Conserving Your Wits from a Jazz-Age Debutante


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No Good Woman Swears is the unique, trailblazing information to the “new etiquette,” brimming with timeless recommendation on model, romance, and style, and lastly again in print 90 years after its unique launch. Forewords by at this time’s editor in chief of City & Nation and the editor in chief of Vogue from 1914–1952.

Heralded because the go-to information for soon-to-be debutantes and women who’d lately made their debut, No Good Woman Swears ushered in a “new etiquette” on its launch in 1933, a lot to the shock—and delight—of the high-society crowd of jazz-age America. At present it’s equal elements time capsule (tips on how to costume for dinner in your transatlantic voyage) and timeless missive (tips on how to ditch a date who’s had a couple of too many).

Worldly-wise socialite Alice-Leone Moats advises on the whole lot from model and relationship to journey and get together throwing, and weeds via the dos and don’ts of weddings, weekend journeys, and the office. Her knowledge, although steeped within the appeal of her time, endures: deal with others—and your self—with respect, all the time put your finest foot ahead, and don’t throw a celebration with out champagne. It’s simply good manners.

This memento quantity features a new foreword from Stellene Volandes, the editor in chief of City & Nation, the unique foreword from Edna Woolman Chase, Vogue’s editor in chief from 1914–1952, and a contextualizing preface. It encourages consideration of what etiquette guidelines we’d like instilled at this time, and exhibits how Moats helped usher in a world the place ladies may converse—and act—freely.


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